ONLINE GAMES
Games are highly effective means of increasing brand recognition and driving traffic to your website.
By catching the attention of visitors and keeping them exposed to your brand through the us of an entertaining, humorous and challenging game you can often get the best exposure for your money. Visitors will forward your game to others, post about it on social networking sites and compete against their friends, and enjoy doing it. Best of all, each extra visitor is one that is exposed to your message.
Even if you don’t have any idea where to start, give us a call and we can come up with some suggestions; if you’ve got clear ideas, we can build the game for you.
The following is a breakdown of the types of games that are generally used in Flash promotional games. They contain a description of how they work and the game dynamics, along with how they may be useful for promotion.
Catching/dodging
Have objects that travel across the screen that either need to be collected or avoided. You or your on screen presence are controlled either by the keyboard or mouse.
These games are useful for clearly getting across things that are good and things that are bad.
Driving/flying/sailing
These games generally work around the arrow keys on a keyboard. These move a vehicle around the screen or navigate them through a moving environment. The goal of these games is usually to reach a target, timed or not.
These require more thought as to what message you are getting across. Enemies can be used to highlight negative elements. Power ups can sell services or the end goal can trigger an advertisement. Usually these are engaging and draw players.
Shooting
These games involve targets that need to be hit. These targets can be moving and points awarded based on accuracy or time taken to hit a target.
Again these can be clear cut regarding good and bad. You can shoot away wrong answers in a quiz or only hit targets that are beneficial to your campaign.
Adventure game top down
Similar to vehicle games, however you are a person/creature. Physics are different and the game revolves around you interacting with your environment.
When words are required an adventure game can lessen the blow of reading by providing it through an interesting character or padded in with a joke. Objects and events can more realistically reflect real life.
Adventure first person
A game that relies on you interacting with an environment from a first person perspective. Generally longer to construct due to the increased detail required in the environments.
Platform game
Move a character across a screen whilst jumping to avoid obstacles. Usually involves pickups of some sort that are collected to boost score.
Again like the catching games, pickups can reflect good elements that are required to complete the game.